Checkout this quick video of Master Stylist Lori Veltri of Studio LV in Newport Beach, CA.

Lori specializes in premium hair extensions and hair thickening systems by Hairdreams and Great Lengths that keep your hair natural-looking and fuller! See the clip for more visuals and new hair styles!

Holiday Hair Strobing!

As 2015 comes to a close, we think back to all the trends that have exploded on the scene and then faded as time passed.  Well, here’s the latest trend that may stick around for awhile and is sure to peak your interest!  With this fashion-forward technique you’ll be the hit not only at your holiday parties and linger through 2016 with a smash– It’s called Hair Strobing.

You may be familiar with makeup strobing, a familiar technique that Kim Kardashian has given rise to the mainstream.  It’s the art of contouring your face, which is blending the dark and light shades in order to take advantage of certain features while disguising others. In-the-know, hairstylists have now introduced Hair Strobing to their clients.   Similar to strategically adding highlighter to your face, adding highlights with deliberate and flattering placement to the hair is the ultimate goal.

Creating hair color is not a one-size-fits-all..  There are many shades and tones in your natural hair and skin that need to be considered  before complimenting colors can be added in order to enhance your features.  Hair strobing works for the face in a similar way as typical foil highlighting.   Strobing adds shimmer to the parts of the hair where light would naturally  hit, thus allowing focus and attention to the best features while minimizing others.  The clever placement and contrast of color two shades lighter and two shades darker than the natural hair is intertwined using wider ribbons to create the look.  Strobing is more piecey and blended than balyage with just the right balance.  Your hair will give the appearance of the sun’s natural-reflection.

If using permanent color or bleach on your hair isn’t something that appeals to you, consider adding hair extensions in the exact target colors you desire.  Hair extensions provide a non-chemical strobing look that is simple, achievable and non-damaging.  Use brighter colors for your spring and summer look, then tone down and use warmer colors for the fall and winter months.  When you are tired of the look, remove the extensions and start with a clean slate.  Hairdreams and Great Lengths hair extensions provides a plethora of colors and the ultimate and unparalleled quality of hair available.  Call for a no-obligation consultation and ring in the new year with a trend that’s sure to endure.  Most of all, the best part is saying your hair has been “strobed” !



Gratitude and Thanksgiving

In 2015, certain loved-ones faced, endured and conquered serious health issues.  This itself was monumental and I am continually grateful for their outcomes.

I am thankful for the opportunity to live and work in THE most beautiful area in the world. I have a roof over my head, food on my table and clothes to wear.

My family and friends continuously offer me inspiration, support and unconditional love which never goes unappreciated.  I am fortunate to have a career that never feels like work, even though hairstylist  is a position that is of service to others.  Clients enter Studio LV, allow me their trust to help them with their hair needs.  They  leave with a new look, information and products to care for their style, and feeling fabulous.  The exchange of satisfaction  makes me the lucky one!   My clients are wonderful individuals who also contribute a vast array of enlightenments and fulfillments to my life.  They continually inspire, therefore pushing me to become the best hairstylist I can be.  In return, I take a variety of educational classes and earn new certifications so I can thankfully  provide the latest services, products and technology offered.

I am thankful for being a part of the Platino Salon & Suites Team  which allows many opportunities.  The  beautiful salon enables me to work amongst the highest-qualified and creative hairstylists in Newport Beach who influence and motivate me.  My talented assistant provides help and support not only to me but to everyone who sits in my chair throughout the day, always with a smile.

Most of all, I have health and happiness.  What more can a girl be thankful for?


Living Proof Hair Products for Protection

It’ s July– the middle of summer and your hair is probably suffering. These hot and humid months can wreak havoc on your hair. Finding the proper products to replenish moisture, repel humidity or maximize volume has always been a feat. Until now! Living Proof hair products hit the hair-scene in 2008 and has been winning best-product awards ever since.

Living Proof’s ambition is to challenge conventional wisdom to solve your toughest beauty problems. Living Proof has invented and patented two new molecules, OFPMA and PBAE, that have never been used in beauty before.

OFPMA is a superior way to care for and style hair; better than any of the conventional technologies that exist in the market, like silicone and oils.

This brilliantly bulletproof molecule creates an exquisitely thin, invisible shield around every hair strand.

With this shield:

  • hair becomes healthier over time
  • hair is strengthened and protected from daily assaults like brushing and washing
  • hair balances the flow of moisture in and out of strands, so damaging moisture flux is controlled
  • hair fights off humidity, so frizz is stopped in its tracks
  • hair repels oil and dirt so it stays cleaner, longer
  • hair texture is polished into a smooth, glossy lustre

OFPMA is in almost all Living Proof products because every head of hair deserves the best. Without compromise.

PBAE is a tiny molecule that does big things. Literally. PBAE creates a micropattern of thickening dots on every hair strand, making hair look and behave like textured, full, thick hair. To understand the power of the PBAE technology, it’s helpful to first understand the root cause of flat hair. It only takes two words: No Friction. Flat hair simply has no friction. The hair strands are so fine and smooth that they lie flat on top of each other.

The way conventional texturizers and volumizers work is by trying to create friction…but in two very ineffective ways. They either use damaging chemicals that lift the hair’s cuticle so the strands don’t lie flat against each other or add glue-like resins that build up on hair, making it feel stiff and unnatural and fall flat fast.

PBAE’s microscopic pattern of thickening dots sit on the surface of the hair, creating the much needed friction and space between every fine hair strand without any of the damage or baggage of conventional technologies. These thickening dots have endurance and don’t break down, even as you run your fingers through your locks, making fullness completely revivable and renewable.

With PBAE:

  • Hair behaves like full, thick hair with body and volume
  • Hair has volume and texture that is revivable and long lasting

Many of Living Proof’s texturizing and volumizing stylers are powered by PBAE to provide texture, body and thickness like you’ve never seen before…without tradeoffs. Your choice of 4 different product lines means that Living Proof can be used on every type of hair. Opt for No-Frizz, Restore, Full or PHD(Perfect Hair Day) shampoos, conditioners or styling aids.

Living Proof is the perfect solution when concerned about caring for hair extensions. This is because these products do not contain sulfates, which strip your hair of natural essential oils and chemically-colored hair, and has a strong potential to be an irritant for the skin and eyes.

Therefore, Living Proof leaves those delicate extension bonds completely in tact which allows the extension to stay in the hair longer.

Don’t worry about your summer hair issues any longer! Get Living Proof where beauty meets brilliant science!


Living Proof Hair Products at Lori Veltri

Living Proof Full line Lori Veltri

Living Proof Restore at Lori VeltriLiving Proof before after Lori Veltri

No Frizz Living Proof Hair Product Lori Veltri

In the Northern Hemisphere, June is the month with the longest daylight hours of the year.   Since we tend to fill our long days with many activities and events,  your hair needs to have a  lasting and multi-functional hairstyle. Try a braid!  Braids are the hottest trends showing around town. Whether your hair is slicked back, worn down in loose waves or pulled high on the head, braids are easy to create yourself!  Look great at any celebration with the versatility of braids!

Lori Veltri Wedding Braid Styles

Attending a graduation?  Braids not only look great under a mortarboard, but hair that’s braided can hold its look when the cap and gown come off and you’re ready to start celebrating! Try a loose side-braid for its ease and resourceful look.

Getting married?  June Brides love braids!  Pin the braid into a beautiful bun and dress it with babies-breath or any other flowers of choice. When the festivities begin, remove your veil,  un-pin the braid and voila!  A different and more casual look that can endure the dance floor and still look fantastic.

Every braided hairstyle has one thing in common and that’s serious length. If you are growing out your bob or lob but your hair isn’t long enough to achieve stunning braids, why not try hair extensions?

Lori Veltri Braid Styles Blog

Great Lengths Hair Extensions and Hairdreams Hair Creations are single strands that are free- moving, and are completely non-damaging and 100% natural unlike other types of extensions. These hair extensions can be braided undetectable for fabulous braid styles.  Great Lengths and Hairdreams premium Hair Extensions  can be added for length, volume or a combination of both.

Why let your short or fine hair stop you from rocking some braids this summer?  Let me help you love your hair again!Hair Dreams Braid Styles Lori Veltri


We all have a calling in our career. Some of us know right away and some follow intuition and life experiences.

My career calling was of a unique nature and not something I had anticipated exactly. Friends and clients frequently ask me how I got into this hair and beauty industry. So, I thought about it and traced back to the delicate moments that have lead me to this point in hairstyling and hair extensions!

I started this adventure in my youth.  My mother used to cut my bangs so short and then tape them to my forehead to dry.  If she didn’t perform this ritual, my baby-fine hair would stick out straight!  After many years(and many tears)of dreading those moments, I decided to execute this procedure myself utilizing the famed orange-handled sewing shears and pruning my shoulder-length tresses to a fashionable chin-length style.

The results were a hit as I continued on my hair-lopping spree throughout the dormitories where I was attending college.  Any head of hair would suffice as long as I could snip away and create a new look for those willing to trust my ability or lack thereof.

I’ve always had a passion for anything aesthetically pleasing and relating to individuals whose hair has been sorrowfully called  “frog fur”.  My motivations went beyond the aesthetics.  I not only wanted to be creative, I wanted to make people happy when they looked into a mirror.

Combining all of these pieces to the puzzle has allowed me the opportunity to morph this enthusiasm into a 30-year successful career as a Hairstylist.  Haircutting, highlighting, corrective-coloring were specialities  until I realized that I could not only remove the hair but add the hair as well.  This concept lent itself to the new hair treatment of Hair Extensions in my world.

Employing many types of Hair Extension applications has permitted me the knowledge and experience to decipher the best of the best.  Great Lengths Hair Extensions and Hairdreams Hair Creations fulfill that role.  It is made of 100% Indian or European Remy hair which is soft and shiny.  The bonds enable the brush to glide through the extensions from roots to ends without catching and braiding–it has never looked so natural!  Curled or straightened,  the extensions offer movement throughout the hairstyle.

Whether you are looking for length, volume, or chemical-free highlights or all of the above, Hair Extensions are a safe and speedy way to achieve your dream hair.

Please take a look at some of my “Before” and “After” client photos.

Let me help you love your hair again!