Living Proof Hair Products for Protection

It’ s July– the middle of summer and your hair is probably suffering. These hot and humid months can wreak havoc on your hair. Finding the proper products to replenish moisture, repel humidity or maximize volume has always been a feat. Until now! Living Proof hair products hit the hair-scene in 2008 and has been winning best-product awards ever since.

Living Proof’s ambition is to challenge conventional wisdom to solve your toughest beauty problems. Living Proof has invented and patented two new molecules, OFPMA and PBAE, that have never been used in beauty before.

OFPMA is a superior way to care for and style hair; better than any of the conventional technologies that exist in the market, like silicone and oils.

This brilliantly bulletproof molecule creates an exquisitely thin, invisible shield around every hair strand.

With this shield:

  • hair becomes healthier over time
  • hair is strengthened and protected from daily assaults like brushing and washing
  • hair balances the flow of moisture in and out of strands, so damaging moisture flux is controlled
  • hair fights off humidity, so frizz is stopped in its tracks
  • hair repels oil and dirt so it stays cleaner, longer
  • hair texture is polished into a smooth, glossy lustre

OFPMA is in almost all Living Proof products because every head of hair deserves the best. Without compromise.

PBAE is a tiny molecule that does big things. Literally. PBAE creates a micropattern of thickening dots on every hair strand, making hair look and behave like textured, full, thick hair. To understand the power of the PBAE technology, it’s helpful to first understand the root cause of flat hair. It only takes two words: No Friction. Flat hair simply has no friction. The hair strands are so fine and smooth that they lie flat on top of each other.

The way conventional texturizers and volumizers work is by trying to create friction…but in two very ineffective ways. They either use damaging chemicals that lift the hair’s cuticle so the strands don’t lie flat against each other or add glue-like resins that build up on hair, making it feel stiff and unnatural and fall flat fast.

PBAE’s microscopic pattern of thickening dots sit on the surface of the hair, creating the much needed friction and space between every fine hair strand without any of the damage or baggage of conventional technologies. These thickening dots have endurance and don’t break down, even as you run your fingers through your locks, making fullness completely revivable and renewable.

With PBAE:

  • Hair behaves like full, thick hair with body and volume
  • Hair has volume and texture that is revivable and long lasting

Many of Living Proof’s texturizing and volumizing stylers are powered by PBAE to provide texture, body and thickness like you’ve never seen before…without tradeoffs. Your choice of 4 different product lines means that Living Proof can be used on every type of hair. Opt for No-Frizz, Restore, Full or PHD(Perfect Hair Day) shampoos, conditioners or styling aids.

Living Proof is the perfect solution when concerned about caring for hair extensions. This is because these products do not contain sulfates, which strip your hair of natural essential oils and chemically-colored hair, and has a strong potential to be an irritant for the skin and eyes.

Therefore, Living Proof leaves those delicate extension bonds completely in tact which allows the extension to stay in the hair longer.

Don’t worry about your summer hair issues any longer! Get Living Proof where beauty meets brilliant science!


Living Proof Hair Products at Lori Veltri

Living Proof Full line Lori Veltri

Living Proof Restore at Lori VeltriLiving Proof before after Lori Veltri

No Frizz Living Proof Hair Product Lori Veltri

In the Northern Hemisphere, June is the month with the longest daylight hours of the year.   Since we tend to fill our long days with many activities and events,  your hair needs to have a  lasting and multi-functional hairstyle. Try a braid!  Braids are the hottest trends showing around town. Whether your hair is slicked back, worn down in loose waves or pulled high on the head, braids are easy to create yourself!  Look great at any celebration with the versatility of braids!

Lori Veltri Wedding Braid Styles

Attending a graduation?  Braids not only look great under a mortarboard, but hair that’s braided can hold its look when the cap and gown come off and you’re ready to start celebrating! Try a loose side-braid for its ease and resourceful look.

Getting married?  June Brides love braids!  Pin the braid into a beautiful bun and dress it with babies-breath or any other flowers of choice. When the festivities begin, remove your veil,  un-pin the braid and voila!  A different and more casual look that can endure the dance floor and still look fantastic.

Every braided hairstyle has one thing in common and that’s serious length. If you are growing out your bob or lob but your hair isn’t long enough to achieve stunning braids, why not try hair extensions?

Lori Veltri Braid Styles Blog

Great Lengths Hair Extensions and Hairdreams Hair Creations are single strands that are free- moving, and are completely non-damaging and 100% natural unlike other types of extensions. These hair extensions can be braided undetectable for fabulous braid styles.  Great Lengths and Hairdreams premium Hair Extensions  can be added for length, volume or a combination of both.

Why let your short or fine hair stop you from rocking some braids this summer?  Let me help you love your hair again!Hair Dreams Braid Styles Lori Veltri


We are elated to announce that Lori Veltri, a Master Stylist of 29 years, has recently received her certification as the “FIRST and ONLY Hairstylist in United States to be certified in Hairdreams Laserbeamer Nano Technique. This is considered a great feat and major differential in our salon services and pedigree that no other hairtsylist offer.

Hairdreams Laserbeamer Nano is a revolutionary hair system that allows hair to be fuller and longer in a short period of time. Hairdreams utilizes top-quality European Hair that is either 5-star (minimally and safely processed) or 7-star (virgin) hair. Both types are silky and luxurious, with 7-star hair capable of being reused up to three times. With the Laserbeamer Nano, the crystal polymer hair bond is flat and the size of a matchstick tip that is natural feeling and makes removal easy with no damage. It is now possible to add the exact color highlighting via Hairdreams with no fading. Most importantly, it is done without any color or bleach used directly on your hair which makes this as the best hair extensions choice.

After your new locks are blended and styled, your newly created look will last approximately 4-6 months with minimal care. This advanced technology provides high-end and luxurious hair allowing the appearance of one’s own hair to multiply and thicken in a very short amount of time. Create an entirely new look in just 45 minutes!

People ask where can they obtain the best hair extensions and discover a hairstylist that is certified in premium hair extensions. The place is undoubtedly Studio LV in Newport Beach, California at Platino Salon&Suites!

Lori can quickly create a style of your dreams without the waiting time for hair to grow.

Take a look at our sets of ” Before” and “After” photos of this new advanced Hairdreams Laserbeamer Nano Hair Extensions. The natural beauty of top line hair extensions is quite phenomenal!