It’ s July– the middle of summer and your hair is probably suffering. These hot and humid months can wreak havoc on your hair. Finding the proper products to replenish moisture, repel humidity or maximize volume has always been a feat. Until now! Living Proof hair products hit the hair-scene in 2008 and has been winning best-product awards ever since.
Living Proof’s ambition is to challenge conventional wisdom to solve your toughest beauty problems. Living Proof has invented and patented two new molecules, OFPMA and PBAE, that have never been used in beauty before.
OFPMA is a superior way to care for and style hair; better than any of the conventional technologies that exist in the market, like silicone and oils.
This brilliantly bulletproof molecule creates an exquisitely thin, invisible shield around every hair strand.
With this shield:
- hair becomes healthier over time
- hair is strengthened and protected from daily assaults like brushing and washing
- hair balances the flow of moisture in and out of strands, so damaging moisture flux is controlled
- hair fights off humidity, so frizz is stopped in its tracks
- hair repels oil and dirt so it stays cleaner, longer
- hair texture is polished into a smooth, glossy lustre
OFPMA is in almost all Living Proof products because every head of hair deserves the best. Without compromise.
PBAE is a tiny molecule that does big things. Literally. PBAE creates a micropattern of thickening dots on every hair strand, making hair look and behave like textured, full, thick hair. To understand the power of the PBAE technology, it’s helpful to first understand the root cause of flat hair. It only takes two words: No Friction. Flat hair simply has no friction. The hair strands are so fine and smooth that they lie flat on top of each other.
The way conventional texturizers and volumizers work is by trying to create friction…but in two very ineffective ways. They either use damaging chemicals that lift the hair’s cuticle so the strands don’t lie flat against each other or add glue-like resins that build up on hair, making it feel stiff and unnatural and fall flat fast.
PBAE’s microscopic pattern of thickening dots sit on the surface of the hair, creating the much needed friction and space between every fine hair strand without any of the damage or baggage of conventional technologies. These thickening dots have endurance and don’t break down, even as you run your fingers through your locks, making fullness completely revivable and renewable.
- Hair behaves like full, thick hair with body and volume
- Hair has volume and texture that is revivable and long lasting
Many of Living Proof’s texturizing and volumizing stylers are powered by PBAE to provide texture, body and thickness like you’ve never seen before…without tradeoffs. Your choice of 4 different product lines means that Living Proof can be used on every type of hair. Opt for No-Frizz, Restore, Full or PHD(Perfect Hair Day) shampoos, conditioners or styling aids.
Living Proof is the perfect solution when concerned about caring for hair extensions. This is because these products do not contain sulfates, which strip your hair of natural essential oils and chemically-colored hair, and has a strong potential to be an irritant for the skin and eyes.
Therefore, Living Proof leaves those delicate extension bonds completely in tact which allows the extension to stay in the hair longer.
Don’t worry about your summer hair issues any longer! Get Living Proof where beauty meets brilliant science!